Tips for Using Facebook to Grow Your Brand

Though there are other social media sites out there (Twitter, Pinterest, Instagram), Facebook is still the king of social media networks in terms of popularity, reach and engagement rate. If you’re using Facebook to grow your brand or business online, then you may have run into some obstacles along the way, or perhaps you’re just looking to improve your strategy. In this article, we will share with you tips on how to use Facebook to grow your brand that can help you achieve your goals faster. However at any stage, if you feel all of this overwhelming, you can hire an SEO agency in London to take care of all of that for you.

Use Paid Targeting

When it comes to setting up a Facebook ad, you can target your audience as narrowly or as broadly as you like. Some of the most effective targeting strategies include interests, behaviours and demographics. If you’re selling luxury goods, for example, then focus on people who have an interest in high-end fashion and are between 25 and 40 years old with an annual income over $100k. On the other hand, if you’re selling something more general (like insurance), then just go ahead and set your age range from 18 to 65+, income range from $30k-$50k and education level at high school graduate or higher. These broad targets will help ensure that your ads are seen by a large number of people who may be interested in what you have to offer.

Post Consistently And Often

There are many experts out there who will tell you to post three or four times a day, but they may not take into account that their audience might be very different from yours. Before posting an excessive amount of content on your page, it’s best to try a couple of different frequencies and see which one works best for you. Tailor your posts based on your audience: Trying to sell toothpaste? Be sure to ask your followers about their dental hygiene. If you sell shoes, post style tips and images of stylish outfits. Always answer questions: Whether it’s what type of heels to wear with skinny jeans or if winter jackets can be worn in summer, be sure someone can always count on you for an answer.

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Engage On Other Pages

If you’re looking to grow your brand on Facebook, you should check out how other brands are using it. One great way to do that is by reading through pages of competitors and businesses in your niche. Click like on a couple of pages, engage with their content and get a feel for how they’re using their page for marketing. With over 2 billion users worldwide, there are plenty of new potential customers on Facebook—and that number is only going up as time goes on. These days, it makes sense to optimize your business’s presence wherever possible, which means figuring out ways to reach new people and gain exposure. If you don’t already have a business page set up on Facebook, start one now!

Ask Questions To Drive Conversations

When you ask a question on your page, be sure to include a call-to-action (CTA) in your post that encourages people to respond. You can use social media analytic tools to better understand how often users are engaging with your questions and what they’re saying in response. Be sure to respond thoughtfully when users answer you; surveys show that more than 85% of consumers expect brands to take action on their comments within 24 hours. Give them what they want by encouraging thoughtful responses from your community and avoiding canned responses or company jargon. And don’t forget: The higher engagement rates lead directly to higher ad engagement rates, so it all ties together into one big positive feedback loop for your business.

Hire A Social Media Agency

It may seem counterintuitive to outsource your social media management. That’s especially true if you’re a small business with a limited marketing budget. The good news is that using a social media agency doesn’t have to be expensive. Hire a reputable social media agency in London now and let them handle things from there.