While dealing with image search engine optimization (SEO), people only prefer to deal with the alternative texts and loading time. But, the natural science behind this is something else. Image SEO helps to rank the images in the Google images, but it also affects the organic research potential impacting the page’s ranking.
Impact of Image Optimization (WordPress Image Optimizer)
- Image search is the option that represents about 30% of top queries across the full US web search.
- In the search keywords, 1/3 portion is of the Google images, including the pictures of the ten first results, thus ranking them in the top three positions.
- In a single day, more than one billion queries are made in Google images related to it.
- In a single month, there are more than six hundred million searches on Pinterest.
- Tweets are having ideas get more than one hundred and fifty per cent of more retweets.
Tips for Improving the WordPress Image Optimizer
Choose the Correct Type of File
While editing any image in the editing sites such as photoshop and any other editing software, there is the option of the file format in which the image can be saved. Two file formats are commonly used, including JPED and PNG. Both of these file formats have advantages and disadvantages.
JPEG is the best option for images with a massive variety of colours and is compressed quickly without changing the quality. PNG is best for the pictures having graphics, drawings and texts on them. It can also be used for screenshots and also supports transparency.
Resizing the Images
When the dimensions of any image are shrunk, it also reduces the size of the file. If a person wants to keep the website light and elegant, it is necessary to reduce the size of the images to the dimensions on which you wish to display them on site. For example, if the maximum width of any website is 1000 pixels, then there is no use to upload an image having a width larger than 1000 pixels.
Larger and unnecessary dimensions display the fact that the image is holding unnecessary bulk, making it harder for the person to do image optimization in WordPress. In WordPress, the image optimization is seen as follows such as:
- 1200 pixels width is optimized to 394KB
- 1000 pixels width is optimized to 298KB
- 800 pixels width is optimized to 219KB
- 600 pixels width is optimized to 154KB
Optimal can be installed in the WordPress site to save time in resizing the images, which automatically manages all the image resizing, helping the optimal display. Optimal helps to load the perfect image size.
Cropping the Images
Resizing helps to reduce the file size quickly and efficiently and also creates a replica of the image. But, sometimes, in a shrinking picture, some elements are barely visible. It becomes problematic when the focal point of the image is no longer clear. For this purpose, cropping the image instead of resizing is the best way. In cropping, the irrelevant sides or parts of the image are cut, which helps to remove all sorts of distractions from the background. It is also the best way to optimize the images in WordPress.
Monitoring the Plugins
Plugins are one of the biggest reasons which make websites slow. The more unnecessary plugins are installed on any site, there will be more performance issues. It is necessary to have only a sheer number of plugins that do not slow down the website. Pay close attention to the CPU plugins too.
Optimizing the Images for Web
Images are the best way to spread the word without having a lot of text, and as compared to text, images are more shared on social media engines. They consume a lot of storage on the website. It is then best to optimize the images before uploading them to the website. Many photo editing applications have the feature of Save for Web for this purpose. Good plugins also help to optimize the images, such as WP Smush. It helps optimize the JPEG images, strips the metadata from them, and helps convert GIFs into PNG.
Images with Lower Quality
When the image is reduced in size and is cropped, any image can be further reduced by using a lossy compression technique. In this technique, some of the image data is stripped away from the file to reduce the size. This change is barely detectable, and fewer colours keep the file size low.
- When a JPEG file is compressed using any image editing software, the quality score ranging between 0-10 will be asked, which is the trade-off between the image quality and file size.
- A higher score means lower compression and higher quality with a bigger size of the file.
- A lower score means higher compression with lower quality and a smaller size for the file.
Clearing the Trash
WordPress trash system was introduced in the WordPress 2.9 version, which works in the same way, just like the trash bin of any computer. In this, any content deleted and which could either be a comment, post or page, can be restored and deleted permanently. The trash system holds a lot of unnecessary room in the website’s database. The more extensive database helps to retrieve the information in a problematic way. So, for this purpose, WordPress automatically deletes the trash by default after thirty days.
Using a Fast WordPress Theme
Any design which is poorly coded will add unnecessary weight to the page. Images used throughout the procedure also slower the loading speed. Thus, choose a design that is optimized for desktops, tablets and mobile devices. Search engines help in this aspect favour responsive designs and ensure that all pages have duplicate URLs.
A design that has been poorly coded, or uses images throughout the design. It will add unnecessary weight to your page. Such design adds a few seconds to page loading time.
Length for Images Names
Images having short and descriptive names are good for SEO. Photographs having a length of about twelve characters are suitable for performance. And, this length can include two to three keywords. Avoid keyword stuffing in the image names.
Avoid all sorts of black hat SEO and is recommended not to trick Google. Irrelevant keyword stuffing lowers the SEO of the site, and it can lead to penalization. Always apply the best keyword practices and fill out the image HTML attributes in the best manner to avoid the black hat SEO techniques.